Gain U was established in 2016. The brand was created to demonstrate faith & hustle in a cool & collegiate way. GU refers to its advocates as “Gainstaz” because we live, hustle and gain. The GU brand offers streetwear, team-issued (athletic) wear & fitness courses to gain fitness goals.

Motto: Always Hustle.

Rallying cry: GA1N UP!

Tagline: We Live. We Hustle. We Gain.